The story behind AromaEarth's inception is quite unique. In 1993, founder-CEO Kimberly Brown Lemler, was diagnosed with EBV (Epstein-Barr Virus) and MCS (Multiple Chemical Sensitivity). She could not wear any kind of fragrance or be around household cleaners, detergents, etc.  She spent many years in this condition, dreaming of the day when she could again wear fragrances. When that day came, she decided to start a fragrance business as a testament against the ailments which almost took her life.

Kimberly started a candle manufacturing company and worked from scratch to formulate beautiful fragrance combinations for her candle line and for her private label candle clients. After working with fragrance formulations day in and day out, she decided to branch out into wearable fragrance - and the rough draft for Cali Blue was born.

Eventually, Kimberly began consulting with one of the industry's top perfumers to create her flagship product, Cali Blue. By 2008 the process for bringing Cali Blue to fruition had begun and in the summer of 2011, Cali Blue Eau De Parfum was officially launched to the press...

AromaEarth continues to create new fragrances and Kimberly's next beautiful fragrance she calls "143" was released in the summer of 2012. A men's EDT fragrance called Key Largo has just been  released!  We also have two more women's fragrances that will launch later in 2013...


Kimberly Brown Lemler, CEO


Celebrity Fans
of Cali Blue!

Giuliana Rancic

Kristen Bell

Brittany Snow

Rachel Bilson

Taryn Manning

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